5/19/2008 2:22:46 AM
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Section 5: OPA Board Subject: Ocean Pines Report Msg# 562086
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So, let me try to deconstruct... policy is that the PR Director is the primary person in charge. Is it true? It is one of the duties of the PR Director, based on advertisements for the position. The existing site has extensive backend editing capabilities. The problem is there is little institutional knowledge of how to use it. The site was done in 2003 and was released to rave reviews by the community. It has never been updated or used properly since 2003. Within the last year we are on our third PR director. I think the salary is around $35,000. The site should allow us to pay assessments, pay any fees (golf, swim, beach, etc.), Certainly possible. However, in my view this aspect is highly overrated and I'm not convinced the benefits outweigh the costs and troubles involved. It would also require complete integration with OPA's existing membership database and potentially expose that to some risk. Doing so would require security at a level similar to what banks employ. That does not come cheap and such a system cannot operate with a PR director at the helm who is not an expert and devoting only part time to the site. It would require a new full time employee in my view. A truly qualified person would cost more than we pay the GM. OPA might also look at subcontracting this aspect out. The vast majority of people want a site that is easy to navigate and provides information. My brothers and I (all of whom are well versed in the use of the Web for community resident use and/marketing... my brother runs several community sites) Perhaps your family would be interested in handling the OPA web site. correspond with all department heads, and individual board members I believe all emails and phone numbers of department heads are on the site. So are emails of board members.
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For reference, the above message is a reply to a message where: That is pretty much OPA policy now, with the Public Relations Director being the primary person in charge. However the policy has not really been followed since the site was first opened in 2003. So, let me try to deconstruct... policy is that the PR Director is the primary person in charge. Is it true? I wonder. And if so, where is it that documented? I really wonder if that position: * Has the authority to fix typos, style issues, inconsistencies, inaccuracies and/or missing information on the site. Does she/he have the ability to call another department on missing, inaccurate info on the site? * Has the ability or access to go in and fix things on the site? * Is able to avoid going through a third-party to fix things? The Web site is a representation of our community. Unfortunately, I find it embarrassing. There are communities across this nation -- smaller and with fewer resources who have better web/online identities than we have. This is not rocket science. Certainly, I'm not totally versed in what's happening in OP, I want to be, but to be frank, I think the Web site should totally rethought and reworked. And, as someone with quite a bit of business experience in this field, I cannot imagine why the site is in the condition without there being issues with authority, access and expertise. It appears it is seriously lacking. If I'm wrong, I apologize, but as a resident here now, and as a professional in this field, I have to ask why OPA's site is so awful -- that is how I'd describe it. I am embarassed by it. And, if it is a marketing tool (which it should be) it is totally ineffective. I cannot imagine why it costs what it costs to maintain OP's site in the condition it is in. I am not the only one in my family concerned about this. My father owns our property in OP. My brothers and I (all of whom are well versed in the use of the Web for community resident use and/marketing... my brother runs several community sites) are as concerned as Dad is qgou5 ssues raised in this forum. The Web site is only one of them. The site should allow us to pay assessments, pay any fees (golf, swim, beach, etc.),m correspond with all department heads, and individual board members... any business we have to handle with OPA should be do-able on this site. We should be able to access any documents (DR, etc.), minutes of board meetings, etc. Really, this is 2008. Let's catch up. By the way, why isn't there a permanent note on all the "billboards" in this community advertising the website? Maybe people would know it exists and use it? Sorry... very cranky tonight.
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