You must be kidding.

Newspaper ads are less expensive, but also probably less effective than a direct mailer. This recent mailing probably cost in the range of $4000 if mailed to all association members.

Also, unlike ads in local papers, a postal mailing can reach EVERY voter.

I've written about several candidate support mailings over the years, raising the same sort of questions and comments I raise now. I tried to provide forum readers with facts related to each mailing, as with this most recent one.

Again, if there are any factual errors in my commentary please let me know.